文本渐变效果很流行，使用 CSS3 能够很简单就实现：
h3[data-text] {
position: relative;
}
h3[data-text]::after {
content: attr(data-text);
z-index: 10;
color: #e3e3e3;
position: absolute;
top: 0;
left: 0;
-webkit-mask-image: -webkit-gradient(linear, left top, left bottom, from(rgba(0,0,0,0)), color-stop(50%, rgba(0,0,0,1)), to(rgba(0,0,0,0)));}
